Elevated teethcare, powered by science.
A science-first teethcare brand, for those who demand more. Invest in your smile with world-class care every day.
Transparent, nourishing, hyper-effective.
Nura was created to do the basics right. With transparent and science-backed formulations, Nura actually whitens, nourishes and repairs teeth using a proprietary blend of world-class ingredients.
The only toothpaste powered by 12% Hydroxyapatite:
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Science x Lifestyle
What’s your teethcare routine?
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Not just whiter
Whitens and boosts lustre naturally, mimicking your own enamel.
Rather than using harsh abrasives to whiten teeth, Nura works in a fundamentally different way, depositing fresh, white Hydroxyapatite onto the enamel surface.
Addresses sensitivity at its cause, not just symptoms.
Whilst traditional sensitivity toothpastes use Potassium Nitrate to ‘numb’ teeth at the nerve, the HAP in Nura forms protective crystal structures inside dentin tubules and over the tooth surface.
Over 2x better remineralisation*, for stronger healthier teeth.
Brushing with Nura makes enamel and dentin harder and stronger, repairing teeth deep below the surface.
*In testing by the University of Milan, Nura demonstrated 107% better enamel stiffness recovery compared to a leading fluoride toothpaste.
A teethcare brand that actually delivers.
Our commitment to science ensures you get a toothpaste that truly works, without the confusion or unnecessary additives.
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Toothpastes
See and feel the difference
The four-step evening teethcare routine, designed to make your teeth love you back.
Electric toothbrush +
Nura Mineralising Paste
Spend 2-3 minutes, and apply a only gentle pressure, effectively removing plaque across your teeth.
Floss
Gently clean between teeth and around the gum-line.
Light mouthwash
Rinse with alcohol-free, gentle mouthwash.
Hypersoft manual brush + Nura Mineralising Paste
Spend 1 minute only, massaging in fresh toothpaste. Spit, don’t rinse, and let the toothpaste nourish your teeth overnight.
Get started with your Nura teethcare kit
Get started with your Nura teethcare kit
Join now and save over £30 with a free Nura starter kit!
Tested, with
overwhelming results.
Professor and Vice-Dean of Dentistry.
The University of Milan.
Head of the Oral Microbiology and Materials Laboratory.
Tested and developed in conjunction with the University of Milan.
Professor Andrei Ionescu is a leading researcher of dental science and biomaterials, as well as one of the world-leaders in Hydroxyapatite oral care products. He has published over 100 papers, and frequently presents at global dental conferences.
Enamel Stiffness (GPa)
Tested conducted in-vitro following one week of twice daily brushing on human enamel samples. Enamel had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution.
Dentin Stiffness (GPa)
Tested conducted in-vitro following one week of twice daily brushing on human dentin samples. Dentin had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution.
Addressing the cause of sensitivity
Twice daily brushing with Nura Mineralising Paste shows almost total occlusion of dentin tubules after one week, whilst also depositing a ‘fresh’ amorphous layer of Hydroxyapatite over the dentin surface.
Dentin Hardness (MPa)
Tested conducted in-vitro following one week of twice daily brushing on human dentin samples. Dentin had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution.
Enamel Hardness (MPa)
Tested conducted in-vitro following one week of twice daily brushing on human enamel samples. Enamel had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution.
Incredible teethcare starts with loving your enamel, the white, glossy, beautiful ‘shield’ on the outside of your teeth.
We want people to love and nourish their teeth in the same way they love their skin.
Science made simple
Working in collaboration with leading researchers at the University of Milan, Nura applies decades of research into a truly game-changing product. Free from unnecessary additives or pseudoscience, Nura delivers smart oral care with real results.
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FAQs
We meticulously select scientifically proven advanced ingredients to remineralise, strengthen, and protect your teeth. Free from unnecessary additives or pseudoscience, Nura delivers smart oral care with real results.
Nura is suitable for anyone looking for best-in-class teethcare. Nura is designed for use by adults. Choosing Nura is in investment in one’s long-term oral health, helping to keep teeth at their best, today and for a lifetime.
Yes, in fact Nura is the perfect ‘after care’ toothpaste pairing for people who have chosen to undertake cosmetic treatments. The remineralising and anti-sensitivity effect of 12% HAP effectively benefits patients following Peroxide-based whitening. It also helps protect dentin and enamel which may become exposed following veneer, composite or crown prep.
Whilst it can vary, most people will feel a dramatic reduction in sensitivity within 10 days of use.
In short, we are not ‘anti-fluoride’, but 12% HAP is more effective. Most fluoride-free toothpastes are simply ineffective, and cannot be relied upon for effective remineralisation. Fluoride is good at remineralising enamel and has been the standard for almost a century. Saying this, testing conducted by Nura at the University of Milan demonstrated increased efficacy of its product when formulated without fluoride. This is due to the highly reactive nature of the HAP, which calcifies Fluoride when combined in a single formulation.
This is largely due to the high percentage (12%) of high-quality Hydroxyapatite in Nura’s formulation. For reference, most other brands containing nano-HAP, include less than 2% active material. Furthermore, Nura is a specialised company, investing heavily in science and product development.
Yes, Nura is simply swapped in for one’s regular toothpaste. It doesn’t replace the need for other good components of oral hygiene, including flossing. For enhanced results, we suggest not to rinse with water post-brushing, and to add-in an additional 1-minute, soft, manual brush to the evening routine.
Nura Mineralising Paste was developed and tested in conjunction with the University of Milan. Testing was conducted at the university’s Oral Microbiology and Materials Laboratory on human enamel and dentin samples, with remineralisation performance benchmarked against a Fluoride toothpaste from Europe’s leading brand.
Nura’s studies have only looked at the use of Nura Mineralising Paste along, rather than combining it with another toothpaste. Saying that, if you would like to use Nura alongside another brand of toothpaste, we recommend using Nura in the evening, and the other fluoride-containing toothpaste in the morning.
Yes. Nura contains other active ingredients such as Xylitol and Zinc salts. These help reduce the levels of bad bacteria in the mouth which cause bad breath and gum issues.